Chiropractor's wife!

Chiropractor's wife!
Have Curves In All The Right Places?

Sunday, June 26, 2011

Our Next Ad


On the way to Lagoon today, (a Six Flags type amusement park here in Utah) my husband and I decided what to do with our next ad. Get this, a 1/4 page black and white value page that says:

MORE THAN JUST CRACK
Dr (Chiropractors Wife's Husband)
801-636-XXXX


So would you call? So much for that stupid 1/2 page full color meaty ad that went to 60K people! This will get my phone ringing for sure! ::::sinisterly excited laugh::::: The best thing about being the wife of a non contracted Independent contracted associate DC is I can just pimp him out so to speak and build his chiropractic empire single handedly! ::::::more sinister less excited laughing:::::

The Joint- Sugar House, Utah

http://www.thejoint.com/

My husband has his name in a hat for a position with this company here locally in Sugar House. Sugar House is the cutest little town ever here in Salt Lake City and I recently only discovered this fact taking our creations to see a $1 movie there! It was so Boulder, Colorado where my husband and I met and married ourselves! It had a Whole Foods Market and just felt so us! Nothing would please us more than to be able to SETTLE DOWN. Preferably here. Our family dynamics really fit here and he is already a Taylor made Utah boy through and through who is anxious to get his hands on peoples spines full time! To see him work is like watching an artist paint something spectacular or a musician play something captivating! He is gentle and explains things and gets places to move where some patients sware "nobody can get". He has NEVER had a problem with retention, only getting the word out he exists! Getting people in the door isn't easy unless you have hot busty women or charismatic good looking guys out blanketing the area in his behalf! Not to mention staff is nice! Where he currently associates they don't have staff!!? It is insane!!

I am calling all of you forth to shout out to the four corners of the earth good vibes that he at the very least gets an interview for the position and lands it brilliantly so he can start his 25 year career as a chiropractor!! Thank you! I love you!

Friday, June 24, 2011

Print Advertising

I was on fire about our ad going out to 60,000 Salt Lake residence on the 15th. I knew my cell phone would be ringing and my husband would be getting used for free by at least 100 of the finest moochers the area has to offer! They would meet him and get their free care and say, "Hey, you are awesome, I want you to be my Chiropractor!" So would begin a small snowball that would eventually grow to be my husbands bread and butter. He would be helping enough people and doing his craft without the headache of practice ownership while supporting his little family with the basic necessities of life! It was going to be beautiful!

My cell phone only rang 2 times since that ad hit. 1 was a patient who came and went and was never heard from again, and the other was someone seeing if he carried Standard Process so she can do muscle testing on it. Honestly, I try not to dwell on it or wonder too much about why 60,000 trash cans don't cut out our coupons and bring them in!

Here's the part where you sit me down and tell me that I need to come up with another $200-$500 and do it again. All marketing gurus will tell you its all about repetition. We get it! The problem is, that we aren't newbies anymore to this marketing game. All the thousands we spent on print advertising in practice had a zero ROI (return on investment). I can see trying it again if 5 people out of 60,000 called me to use FREE coupons at my husbands clinic but 1?? We don't have money to shovel into a black hole anymore. It all went to advertising in the past and failed marketing events, website optimization, print ads, and hopes and dreams that it would pay off.

Here's the head space we shall visit now. It's called consumerism. *I* may have only been a chiropractors wife for almost 3 years now but I have been a consumer for much longer. I can tell you from a consumer stand point, most of my ads and coupons go in the trash. Sure, I may notice you but it doesn't decided where I will go. If anything it tells me where to NOT go. Why? Well, because, the biggest and best and fancy coupons or ads doesn't really suit me unless it is dry cleaning or food. Too many of us have cut the coupons full of glee and bounced our happy butts into an establishment only to walk out with a shoe up our behinds paying out more than we ever expected! Its all about fine print and wording! That scenario only has to play out in a consumer 1 time to turn on the auto trash feature! It is a shame but it is the truth!

Where shall we go from here? I don't know... give Utah the standard "5 years in business" time allotment and a chance to grow or just move to Texas. What would you do???

The Chiropractic Blues

Weeks ago after my Yoga class at the Murray Park Center I picked up a free 'Healthy Utah' magazine. I was so excited to see such a publication existed and soaked up the articles. Near the front they have a editorial advisory board with many MDs, some dentists, yoga expert, RD, and even one ND but no chiropractors (DC) whatsoever. Given the fact that my world is largely made up of an awareness of chiropractors because I am married to one my heart started to beat fast and I found myself to feel the publication illegitimate. Chiropractors know wellness and prevention so much better than so many professionals swimming in discomfort and disease. While I am aware most people don't consider them unless in pain, I am telling you that they do health and prevention better than pain! My blood boiled and I wrote the editor an email. I can't seem to find it which is a shame because it was splendid! I felt like my words were on paper like a sword of truth swiping through the bull and avenging chiropractic! My main beef was that they had not 1 DC on their editorial advisory board. I didn't hear back from them and was content because it was less for them and more for me to 'feel' better about it all. I wanted to let them know I can't take their publication seriously at all when it lacks any mention of chiropractic beyond where you can find their publications!
I got a personal call from a delightful marketing representative from the magazine who was forwarded the email and asked to handle it by her editor. She listened to my concerns and agreed it needs more chiropractors. It turns out that the reason it lacks chiropractors is basically chiropractors in this state's fault! To be on the editorial advisory board one must first sign up with news channel 4's health directory and then contribute in some way with an article or interview, and pay about $1,000 a month. Oh, well that explains it. She was kind enough to spend a significant amount of time talking to my husband about it. Sure, we can be on the editorial advisory board, IF...... and frankly, we can't afford it although it would be REALLY REALLY cool.
After some investigating it appears Healthy Utah, more specifically channel 4 does and excellent job getting it right about chiropractic. Under their Wellness tab the very top is chiropractic so someone did their homework! We have added my husband to the directory which is free and I am pleased to say I am quite appeased! My husband wrote an article about the top 10 misconceptions about chiropractic that probably won't get anywhere but that is okay.
Flash forward to yesterday in Salt Lake. My husband was invited to attend a University Of Utah demonstration of a new spinal surgery procedure that is to impress. Among the DC's in attendance was the president of the Utah Chiropractic Physicians Association Dr Roller. My husband knew him but he didn't know my husband and he asked him if he was a member of the UCPA. My husband said no. Dr Roller asked why and my husband told him it was because he doesn't have an extra $400+ to throw at that every year. Then he told my husband he can do $35+ or so a month instead. Maybe. Then he followed up letting my husband know that the UCPA single handedly defended and succeeded in allowing chiropractors in this state to retain the ability to call themselves "Doctors" and continue to use cold laser in practice. Wow. Let that sink in a minute. The UCPA did that for my husband? Holy $hit! We should be finding the $4000 a year to flood over to them! ((((that was sarcasm))))

Here's the vent of the week: If this state or any other prohibits a person who earns a "Doctorate of Chiropractic" to not call themselves "Doctors" I want a new diploma that omits the word Doctor. I also want an immediate optional stance offered to C's (that means Chiropractors without the Doctorate in front of the title) making it possible for them to practice without mal practice insurance, an immediate ridiculously drastic cut in the price of a modern chiropractic education, and 4 parts of the national board exams eliminated, AND a immediate emancipation from all student loan balances.

I also feel like Dr Roller has interesting things to say to any DC he meets practicing in this state who is not part of the UCPA regarding the accomplishments of the UCPA. How can this chiropractors wife verify the said accomplishments? I am not sure that I can! Maybe he can explain to me why the UCPA doesn't advertise in Healthy Utah or why a DC is not on its editorial board, or have commercials educating the state on what chiropractors are and how much schooling they have. THAT is worth $400 a year. Not my husband, and hundreds of others having to work full time at the local hospital or elsewhere to make ends meet outside of their beloved profession in this state.

Thursday, June 16, 2011

Good News!

Well there is some good news in those realities where chiropractic is an intimate part of existance!!
Here are the 10 fastest declining occupations:

• Textile bleaching and dyeing machine operators and tenders, $23,680

• Textile winding, twisting, and drawing out machine setters, operators, and tenders, $23,970

• Textile knitting and weaving machine setters, operators, and tenders, $25,400

• Shoe machine operators and tenders, $25,090

• Extruding and forming machine setters, operators, and tenders, synthetic and glass fibers, $31,160

• Sewing machine operators, $19,870

• Semiconductor processors, $32,230

• Textile cutting machine setters, operators, and tenders, $22,620

• Postal Service mail sorters, processors, and processing machine operators, $50,020

• Fabric menders, except garment, $28,470

As reported by a independent Yahoo News article online! I honestly half expected chiropractors to be on the list but am feeling mildly optimistic about my husbands choice of profession! "My life is good!"

We saw our ad on the 1st page inside the local Value pages yesterday! It was fun to see something go to 60,000 people here in Salt Lake city! Whether anything comes of it or not I am glad we gave it a go in attempting to introduce my husband to the community in which we live. Nothing would please me more than not having to move across the country, but to be honest, it may just be exactly what we need to do in order to best serve the world and continue to swim in the bliss that is our life!

Saturday, June 4, 2011

Illness Trends

Is it just me or is it fashionable to have an ailment these days? I really hope I am not just coincidentally over hearing conversations when I am out and about because I am a chiropractors wife! Sickness is cool! Even if it isn't you, it is your parents or kids or cousin or neighbor. When we hear the name Lance Armstrong most of us think Cancer-live strong-tour de France but Cancer survivor first!? When will it be cool to be fit, unmedicated, well, and spritely? Colors are being highjacked for various ailments and conditions left and right! I can't even keep track! I am not trying to minimize the severity of those who are in reality suffering but its getting lost in a sea of causes, concerns, and conditions these days!

My husband told a teen at an amusement park today to see a chiropractor when he overheard her complaining about something and she said, "I can't my mom won't let me, she said I am still growing." My husband then said, "The youngest patient I ever adjusted was hours old." The teen reaffirmed he parents won't let her and he simply said, "That's too bad." You know what? It really IS to bad! In my opinion, every person on the planet would benefit from a simple adjustment! It never ceases to amaze me how audacious people are when it comes to knowing about chiropractic. They know more than my husband because you can't possibly benefit children by popping their backs when they are still growing! I mean, circumcise them, pull their tonsils, put tubes in their ears, vaccinate them, medicate them but by golly don't ever think about taking them to a chiropractor where nothing synthetic is used to help their bodies heal themselves!

Sometimes I think I have no idea just how stacked the odds are against us and our chosen passion! Perhaps a Parker Seminar attendance would fix me and my husbands attitudes right up! Nothing like a bog ole Texas size dose of chiropractic pride to pump us up sky high to inebriate us from all these illness trends!