Chiropractor's Wife!

Chiropractor's Wife!
Have Curves In All The Right Places?

Friday, July 29, 2011

Approaching the bureaucrat

I couldn't resist touching base with the Texas Board of Chiropractic Examiners as to why we haven't gotten the green light to take the jurisprudence test and have my husband licensed by now! I didn't have the heart or patience to call but an email did the trick. The girl in charge of this sort of thing was nice enough to let me know they are just waiting on transcripts from Dixie State College and Utah State University.
Now it comes down to a chiropractors wife "I told you so" as the impossible application did specifically say transcripts should be sent "FROM EACH INSTITUTION" that the applicant attended. My husband figured the chiro school one would be sufficient as it INCLUDES all of his previous transcripts. So here we are. The funny thing is he has never been to Utah State University so Texas will never ever get one from there! However, he has gone to Utah Valley University formally known as Utah Valley State College. So add that to the list! I am sure that both these schools will charge us for these transcript requests which means it will have to wait because we have absolutely no money right now. None. I know, I know, it is indeed pay day but the entire check went to August's rent (and wasn't even enough for it technically)! The good news is rent is paid and we have enough food in the house for 2 weeks and our amusement park season passes still work as does the rec center passes and Netflix so we have everything we need!

I do look forward to the days that we don't have to dodge invites to lunches, dinners, movies, cool play-dates at bounce houses, BBQs, etc due to insufficient funds! I have a very good feeling that those days are right within reach! Ever since we decided that we don't want to move and want to settle here and raise the kids HERE he has been getting interviews for better situations! Being on the same page is such a rewarding phenomenon indeed!

Now, stop reading this and go get adjusted!

Monday, July 25, 2011

Dislike About Being a Chiropractors Wife

I get shit like this in my email inbox once or twice a week no doubt from listings as the office manager in behalf of my husband:

Sixteen years of Catholic School and an upbringing by devout practitioners of guilt-slinging parenting – I’m compelled to ask your forgiveness.

Mind you I was not consciously nor was I maliciously misbehaving. I’m well aware that this does not excuse my actions. I say this in the hope that it will afford me leniency when you assign my penance.

I sincerely wish that my apologetic confession will lead to a deepening of our relationship moving forward.

Okay – here goes… deep breath… sin is as follows:

During the past several months – five, maybe six months – I have, on at least seven different occasions – barged into your inbox offering my products/services while failing to offer valuable innovative tools for success.

I admit that I violated one of the most significant commandments of email conduct and etiquette.

For this I am sorry.

I know better. I constantly remind my coaching clients that it is vitally important that they must ALWAYS BLEND YOUR MISSION WITH YOUR MARKETING!

I preach the power of stating your intention while extending your invitation.

I explain that the best and quickest way to piss off their peeps is by aggressive and relentless self-promotion. Sadly this strategy soon provides results in the polar opposite of the intention. The live commercials push people away vs. pulling them in.

Conversely, wishing not to appear too needy, too pushy or too greedy - doctors might select silence over solicitation.

SIMPLE SOLUTION: Promote both your reason and your request. Whether you are requesting a referral, an in-office or community lecture, an advertisement, event or theme of the month – include your intention with your invitation.

Here are several examples…

SUCCESS STRATEGY: “There are far too many people in our community suffering needlessly. Many of whom are not familiar with chiropractic. That’s why I ask you to tell friends/family members about our office.”

“I've made it my mission to make a significant impact on the health of our town. As a member of my practice – you are a Chiropractic Ambassador. Please let me know if there is one person that you wish was coming here for care.”

“As a community service I offer lectures inside as well as outside of the office. Far too many sick and suffering are seeking ways to regain and enhance their health. If you are a member of a Church, health or civic organization that hosts lectures – I’d be honored to meet/speak with the members.”

I do hereby promise to practice what I preach. I will provide you with pearls prior to personal promotion.

Fair enough?


Dr. Tony Palermo

Let’s start where ALL success begins. We’ll start with your mindset and your consciousness. The following examples are from real-life discussions and coaching sessions that I’ve had with countless chiropractors from around the world.
These discussions have led me to create my Top Ten “You’re Full of Baloney” List when it comes to why a chiropractor’s business is NOT succeeding.

The purpose of the assessment is to understand the distinction between our feelings vs. the facts. During our coaching conversations my clients discover a far more objective perspective of themselves, their practices and their communities. And THAT’S where the real fun begins for them.

“In the absence of data – humans default to emotions.” (Palermo-ism)

Check it out for yourself – let’s see where it takes us…

“You’re full of Baloney (or NOT)” Self-Assessment

Instructions: Please place check marks next to each belief that you currently hold on the “You’re Full of Baloney (or NOT)” list below.

(Note that honesty counts! Please place a check mark next to each one that you may only “slightly” believe to be true for you)

_____ 1. “You Don’t Understand My Town/City”
______2. “I’m thinking of changing careers, professions.”
______3. “I’m really very good at what I do, but no one is coming into my office!”
______ 4. “Philosophy isn’t that important.”
_____ 5. “I don’t want to sell my services or my care.”
_____ 6. “EVERYONE deserves to get adjusted”.
_____ 7. “I’m doing everything I possibly can – and my business STILL isn’t doing any better!”
_____ 8. “I don’t get why people don’t get it! They just don’t understand the importance of chiropractic care!”
_____ 9. “I don’t know how to run a business – I just want to adjust as many people as possible and I know that the Universe/God will provide for me.”
_____ 10. “If I just had the right scripting for my report of findings, my consultation, my visit to visit communication, my health care demonstration, my examination, my blah, blah, blah….THEN I could be successful!”

_____ TOTAL – How full of baloney (or NOT) are you?

Please email your assessment to me and I’ll be happy to offer you my coaching response. Email your completed assessment to


“If YOU Knew What THEY Know – You’d Do What They Do!"
(Sound familiar? ‘Practice what YOU Preach’)

Are you finding that many of the "conventional" ways you've been taught to grow your practice and your income just ain’t working? Do you feel like you have to work twice as hard for half as much?

FACT: “We can’t solve new challenges with old strategies”

I've got a solution for you – it’s based on FACT and not feeling. Twenty-two years of personal success in a COMPLETELY CASH PRACTICE, sixteen-years of coaching thousands of successful as well as unsuccessful practitioners plus a lifelong commitment to diligent study of success – I've learned a thing or two along the way.

I’ve identified “The Nineteen Closely Guarded Secrets of the World’s Wealthiest Chiropractors.”

And the great news is that each and every one of the nineteen secrets can be learned AND reproduced. Every minute detail including the step-by-step “how to” recipe has been followed with great success by my clients.

I’m making it available to you today at a fee that makes it darn near impossible to resist.

Doc, this is not ‘hype’ or ‘theory’. This is real world strategy and practical application. This is not a one-hour review program. This is a “do it like this” resource for ultra-success.

To give you an idea of the depth of this material –

SIX FULL HOURS OF AUDIO! Yep, you read that right. Six hours of digital audio (upload to your mp3, iPod and/or hard-drive) in which I outline every single one of the 19-Secrets along with the step by step strategies for implementation.
THIRTY-FOUR PAGES OF NOTES! You will receive a 34-page Workbook to accompany the recorded materials. Every conceivable aspect of the Ultra-Successful Practice is explained including marketing, goal setting, reactivations, referrals, correspondence, communication and much, much more.
THREE-MONTHS OF UNLIMITED EMAIL COACHING SUPPORT! Yes, as my gift to you I will include three months of coaching support. You can email me with any/all questions or clarification needed for THREE FULL MONTHS!
ADDED BONUS FOR THE FIRST EIGHT TO PURCHASE: The first eight doctors to purchase the program will be invited to an exclusive one-hour conference call with me as I offer six of the Marketing Musts that I consistently perform for my guaranteed professional success. The call will be recorded and available ONLY FOR THE FIRST EIGHT DOCTORS to order. (DUH – stop reading and order NOW!)
The fee for your copy of “The Nineteen Closely Guarded Secrets of the World’s Wealthiest Chiropractors” including the 6-hours of audio files and 34-page Workbook is being offered to you for a one-time and one-time ONLY “DOG DAYS OF SUMMER” tuition of only $59.00 US$.


This offer expires on Thursday August 4, 2011 at 5:00 PM Eastern Time.

Doc, I sincerely hope that you can immediately see the immense value of this offer and submit your order now.

In health,

Dr. Tony Palermo

My vernacular usually doesn't include the word shit but alas there is a place for it. I have an idea for Dr. Palermo! Hey Doc, write my husband a thousand dollar check every month and he will call you for 30 minutes a week to stroke your ego and get your head so full of hot steam and unrealistic expectations of chiropractic prosperity that you will find it more than worth your time and money! As a bonus, he will plug out a glowing testimony of your services complete with bloviated numbers and maybe a meet and greet in Hawaii! How does that sound??

Dear Dr Hogarth:

I really, REALLY don't know what it is about human nature that causes us to spare one another time and time again of the reality we live. I suppose it is to save face in professional surfaces. I mean, what a nightmare it would be for my other Chiropractor wives to know that we financially make very little from chiropractic! Oh the horror if someone were to know our secret! I wish everyone could be more honest. Isn't that what society and relationships are all about? I don't waste my time lying or stretching the truth. It seems to me if more people were honest we wouldn't be here in the first place!! We would probably be 3 years into an Associate position somewhere in the USA!

My husband was not the 4.0 of his class but he was in the top 3 most spectacular students in his class. He was class president, and master of Logan Basic technique not to mention he was also clinicians assistant at his student clinic. The physician that presided over his student clinic was Dr Bill Hogarth who my husband holds in high esteem. Out of the clear blue sky he emailed my husband a simple "How are things going?". I think that is nice to check in on some of your favorite students a few years down the road and can only suspect he does this out of genuine concern and curiosity! My husband replied this:

Things here are going okay. I wish I could say things were perfect, but we're in a tough economy right now, but we're plugging along making ends meet. Are you still at Logan? at St. Peters? How are things there? Thanks for all you did for me/us students. I still repeat things that you said that made a lot of sense to me. Those little pearls go a long way. Hope to hear from you soon,

To which Dr Hogarth was "glad to hear things are going well."

If I were my husband I would have replied this instead:

Hi Doc! Things are going really well because I have an awesome wife and two adorable kids who love and support me and are really great at staying in budget!! The practice we purchased right out of school went under last Dec and I am currently making a few dollars over minimum wage at the local hospital to provide for my family. We look forward to greener pastures every day while enjoying right where we are. I am an independent contractor at a local clinic in the community a few mornings a week but even with a 60/40 split in my favor has been for the most part less of a clinic and more of a waiting room. Waiting for patients who don't come, waiting to practice my craft waiting to benefit from a most excellent and expensive education! I long for the days to be part of busy clinic such as student clinic! I trust you are doing well there and loving the steady income and bonus's the school hopefully awards you for keeping your numbers! If you know of any job openings please send them my way!"

Friday, July 22, 2011

The Chiropractor's Wife Song

I added this ole ditty from the past to my blog! Please listen to it and enjoy it! If you married a chiropractor it may make you smile!

Monday, July 18, 2011

Something Positive

Some recent scans of my blog might lead people to believe I am negative and anti-chiropractic so today I make some time to post something positive about chiropractic. Yesterday my husband took some time out to adjust me, and our two little creations right in our living room. It felt good. I don't know what a headache is, or what dis-ease is. We have been traumatizing our nervous systems with germy fun as we frequent the local amusement park and recover from 2 day family vacation road trip in the sun in California last week! I am shocked that they haven't gotten ill. Then again, I am not. If chiropractic is all dogma and placebo how is it my children remain unscathed year, after year, after year.....? They don't know the difference between an adjustment and a hug or a back scratch! We have eaten poorly making ICEE's from 7-11 a more frequent occurrence this summer! While we have Standard Process supplements available my kids avoid their vitamin all the time! My husband and I are more diligent and it must be that and our adjustments that keep us walking on sunshine! My daughter fell out of a second story window earlier this summer and we took her to the ER and she was completely fine. I would love to credit chiropractic with that too but honestly, it was just plane ole' good luck and our strawberries in potted plants that broke her fall! But who knows, perhaps flexibility was paramount due to her lifetime chiropractic care!?

What else.... hum.... oh! A new patient is coming in Thursday! Let's see, and he made $30 in clinic today! He also applied for a higher paying position at the hospital while we continue to wait for his office to pick up or for something better to come along whether in or out of chiropractic!

Texas board of chiropractic examiners still hasn't gotten back to us on whether or not his licenser application was approved. Once approved, he can take a test and be officially licensed there in addition to Utah and Colorado. It's expensive to be legal! No wonders so many try to avert the system! I may end up calling them even though they specifically ask us not to! ha ha

In closing today, I hope you can feel my positive energy through tingly sensations all over your body! If nothing else, I am so, so, so honored and thankful that my husband has been down this long road and paid as much as a house for the knowledge to be able to benefit us. That is certainly worth it! Jeff Foxworthy jokes, "We may be going hungry but we got tuuuunes!" I can match that joke, "We may be going hungry but we got adjustments!!"

Wednesday, July 6, 2011

Chiropractic: "There's No Money in It"

Bigweld: Whether you're made of old parts, new parts or spare parts, you can shine no matter what you're made of--
Ratchet: My goodness. What a remarkable legacy. Concern for the common robot. You don't get old-fashioned values like that anymore , folks. For a good reason. THERE'S NO MONEY IN IT!!! Hello! Memo to Bigweld: we're not a charity! That's why old Fat-face does not get to sit on the big chair. He's a relic!
Chairman: He'll be here next week at the Bigweld Ball! He always goes to that (Ratchet pushes a button which makes the chairman fall into a pit.
Bigweld: See a need, fill a need!

This just keeps coming to mind. This entire scene sets the stage in the world of chiropractic where the Ratchets are these Decompression docs and the Autos and conventional practitioners like my husband are the Bigwelds! Undoubtedly there is a need that chiropractors are filling, the problem is people don't know they need it! BIG problem wouldn't ya say???

Got tubes in your kids ears? Great!!

I was in Texas a couple years ago when my brothers wife was telling me her child was scheduled for tubes due to frequent ear infections. I literally gasped and told her she should take her to a chiropractor instead of having a foreign crap that doesn't work get put in her baby! Mind you, I was in full practice ownership mode and passionate! She did and canceled the surgery all within 48 hours of having the conversation and to date her baby is now a healthy happy tube free 3 year old!
Flash forward earlier this year a facebook conversation with a friend whos daughter is 8 and has had tubes 2 times to date:

Status Says: "Traded on set of Steroids for another. Hopefully this one will prevent surgery for {daughters name}."

Chiropractors wife says: "If you ever get tired of surgery and drugs consider a chiropractor. {Sister in law's} her daughters tube surgery scheduled and tried chiropractic the day or two before and got to cancel the surgery altogether. She gets care casually an..."

Different friend: "had that done as a child and was able to cancel her tube surgery as well."

Original friend: "I may check into that. I'm very hopeful that the nasal spray works. We are on CHIPs so Chiro is not covered and {husband} in school, we may not be able to afford it. Really hesitant about putting tubes back in and so is the Dr. The surgery for the first tubes cause her first psoriasis flair up and we just got her weened off her steroids. I just don't want to go through that whole process again."

Chiropractors Wife: "That Chiro Wellness cafe (Texas) seriously will take $1 a visit if that is ALL you have. You have nothing to lose but some gas to get her over there! She looks really approachable too (the doc)! A Win Win!"

So my husband's sister has a baby who is just under a year old who already was born with serious hearing loss. What a slap in the face to find she is just today having tubes put in her ears! My husbands family obviously don't have any respect for him, his opinion, his education, his skills, and his willingness to provide them with FREE care to see that this sort of thing, especially, is avoided. I haven't met a mother yet who has tried chiropractic care to avoid tubes in the ears that were not successful. Perhaps they are out there but I don't know any. I am of corse open to hearing from a mother or father who gave chiropractic a shot and ultimately got the tubes anyway! This same sister in law is dating a insurance underwriter who at my birthday dinner thought my husband a nerd and later joked that there was food on the floor I can take home to him. Nice. It is easier to be indifferent to friends but family is hard to ignore.

Dear Prospective Chiropractic Students

Listen up! Pay attention! If you are already a chiropractic student in Tri 1-8 it is NOT too late to get out and do something else! The schools want you to believe you are stuck and your brain does the math considering the investment but I along with hoards of others are here to tell you IT IS NOT WORTH IT!!!!!!! Just this morning in a tired stupor my husband said, "It feels like we are 10 years behind everyone." We are just entering our 30s so we actually feel like we are early 20s all over again but this time we have two little creations in the mix! If you are too lazy to read our story let me tell you that my husband is a brilliant man, passed everything with flying colors, was clinicians assistant, class president and bought a practice in his home town after school. We consider ourselves to be text book models of how to do things right! What we didn't know is we were following in the steps of countless many who 'did it right' and were destined to live in poverty with a Doctors debt hanging over your head. Don't do it! The Return on investment is so bad that those who do make it are as rare as a lottery winner! Look at the stats on the default rate on chiropractic student loans. Don't believe me? Here is government stats! May their names scream at you from the dust and implore you to heed my warning!

Here is a nice comment about my blog from a DC:
I read all your blogs and it seems like you and your husband are living the chiro dream (which is actually a nightmare). Like some many other people, you and your husband keep hoping that your ship will come in and your husband will be able to make a living at this field. I stayed in this profession for 8 long, broke years. I did everything to make this profession work, spinal screenings at malls, Wal-Mart, grocery stores, computer shows, gun shows, swap meets, fairs, retirement homes, you name it, I set up a booth there. I did talks at companies, advertising, door to door surveys. joined networking groups, etc. I even hired a girl to do telemarketing for me. I tried so hard to make it work that I wouldn't even take a day off 6 months out of the year. I made good money at times but it was always followed by a longer period of being broke. I would highly recommend your husband do something else that he enjoys. If he wants to continue to practice in the evenings let him, but once he gets into something that can actually support a family he won't want to. Moving to Texas will not solve your problems. Please have your husband look at this site and make him realize that it does not bet better.

The site he is referring to is

Monday, July 4, 2011

Rolfing or KMI (Kinesis Myofascial Integration)

What a beautiful 4th of July! We were at a street festival in SugarHouse today and I picked up a brochure that looked like a chiropractic office but it was actually a massage therapist who offered what sounded like chiropractic philosophy 101!? How can this be? The first visit was $55 and included structural posture photos to be compared to post treatment and the similar services offered health benefits that chiropractic patients benefit from! She basically practiced Rolfing.
My first thought was a very ironic flashback to the Salem City a run to remember where we had a booth as premier sponsors and I was asked what the difference was between my husband and a massage therapist. It is nice to finally have a reference point to understand how ANYONE could confuse the two professions. With massage therapists able to get results that chiropractic can get it is no wonders in places like Boulder, Colorado where the mind-body connection is so spot on people are finding their yoga, acupuncture, and massage alone is aligning their spine without the need of a chiropractor.
I am torn because on one hand I see this sort of progress as revolutionary and awesome. On the other, it makes me feel so sorry for my husband for spending so much money on a wonderful education when he could have just set up a cracker jack box and spend 1/8th of the price to do what he already does now after a LMT and some weekend seminars. Live and learn!
On a brighter note, we saw The Joint and its owner and I got to personally tell them how I think their concept is spectacular. I wish them well. With concepts like The Joint we are one step closer to accessibility, price, and time that patients want to continue to live in a world that includes chiropractic!